Business Ethics: Integrity, Truth and Love

13 Dec

Image: dan / FreeDigitalPhotos.net

Originally published in March 2009…but an evergreen topic.

Recent well-publicized excesses have clarified the strategic flaw in letting money be the sole driver for excellence. Success is not about ripping off investors (Elie Wiesel, for goodness’ sakes) as did Madoff. That’s failure…of strategy and execution. Of course, money is a welcome byproduct of hard work and successful follow-through, but it should not be the focus. Madoff’s decisions exhibit an epic deterioration of values.

Core values drive vision and mission, which come before strategy and tactics and should be the foundation for day-in, day-out, year-by-year business operations. Most people would say that a successful business person has to override their emotions and lead with their head. Is it so? I hope not. Being successful in business requires reading people—which means that some sense of emotion is incorporated into the mix. I’m not talking about a constant group hug or self-help group kind of business. What I mean is a basic appreciation for what’s right and wrong, which is based on some appreciation for others. Call it heart or call it mutual respect, in some sense value-driven business management includes love.

Think about it. Values are built upon what’s true, honest and right. They have some appreciation for natural order—not a religious backbone but a basic tenet that says, “These are the rules of the game. To not follow the rules in the world of business will give me a yellow card, then a red card.” Like the world’s most popular sport, football (soccer for Americans), the players so love the sport that they play by the rules. So it goes in business.

Business leaders are tasked with making the decisions no one else wants to make. Power brings a dash of glory and a ton of ugly responsibility. These days, here’s what that looks like: Who gets to stay? Who can’t we afford to keep? How can I navigate the uncertainty of the future for my business, with so many people dependent upon my ability to discern what is right or wrong? What should I think as I see family members’ and friends’ businesses failing, clearly because of the market? Shouldn’t I do whatever is necessary to get a competitive edge?

There’s plenty of gray area. That’s the problem. If we get lost in the shades of gray, we can lose track of what’s right and wrong. Staying grounded in core values is a necessity for today’s business leaders. These are the three cornerstones of business ethics staying power:

Integrity – This means, “Know thyself.” What’s staying true to your standards, and what is not? Simple as that.

Truth – Never, ever lie. Not to make yourself or someone else look good. Not to win. No need to say more or less.

Love – See the world through the eyes of your fellow human beings, be they colleagues, investors or employees. Your passion for innovation (in whatever profession) should never trample over another human being’s dignity. Can we compete on a level playing field? Yes. Is it productive to operate out of anger just to get ahead? No.

Some might debate the rationale for including “love” in this post about business ethics. I think that without it, there is no case to be made for core business values.

Inspired by Fr. Vinny of the Newman Center (3/8/09 homily, 12 noon).

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2 Responses to “Business Ethics: Integrity, Truth and Love”

  1. Priyanka D March 9, 2009 at 2:33 am #

    Cool article. I agree often people talk of transparency, ethics etc.. but when put in a personal frame it boils down to what you have written integrity, truth and love!

    • toknowbetter March 9, 2009 at 7:51 am #

      Thanks for your comment, Priyanka. Good to know of other like minds!

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